With less traffic coming via traditional search, due to the rise of LLMs and GEO, travel sections at publications across the UK are figuring out how they can enrichen their content to keep their subscribers happy and keep grabbing new ones. Claire Irvin, Head of Travel at The Times & Sunday Times joins us to talk about what’s new on the section, who is covering what now that the team has changed slightly, and what their plans are for the coming year in terms of both their evergreen and more newsy content

This special session is part of Roxhill’s events programme, which aims to allow PRs to build a personal relationship with each journalist in a more relaxed setting. Each session will be structured as a 30-minute interview followed by a 15-minute Q&A with the audience.