Data-Driven D.C.
With Sara Fagen & Andrew Markoff
Find the episode now on…
YouTube / Apple Podcasts / Spotify
In case you missed our Data-Driven D.C. panel, check out our recording – available now on YouTube and podcast streaming apps.
In this discussion, hear Tunnl Founder & CEO Sara Fagen and Three Point Media VP Andrew Markoff discuss how analytics have completely changed political media in the past several years.
Together, the two industry experts answer:
What do key metrics look like in presidential campaigns?
How and where do you tap into mass-appeal audiences these days?
Do audience demographics matter? What's the signifigance of a one to one relationship?
What are you looking for when hiring in political media/analytics?
How do you reach an "unreachable" audience?
... and more!
If you're interested in taking advantage of political analytics, audience outreach, and making the most of paid media, this panel is for you!
More on Our Panelists 👥
As Founder & CEO of Tunnl, Sara gained her expertise through positions such as White House Political Director for President George W. Bush.
Sara holds a wide background building companies, working with data, and serving in politics.
Currently a Vice President at Three Point Media, Andrew is the former Director of Paid Media Analytics on Kamala for President 2024, with prior analytics roles at Dropbox and Applecart.
Andrew has worked in politics for 12 years now – his entire professional life.